我国体育领域隐性市场行为的法律规制     

张诚 《福建体育科技》2012,(6):1-3

文章以寻求体育领域中隐性市场行为的法律规制途径为研究目的,通过案例分析、逻辑分析等方法探讨体育市场中赞助商权益及相关知识产权保护的法律途径。结论如下:体育隐性市场行为尚未形成明确的法律界定;我国调整体育隐性市场行为主要依据《知识产权法》、《民法通则》等法律条款,缺少针对性的法规。建议:完善知识产权保护的规制模式,重要商标可进行行政化保护;探索以第三人侵害债权的视角来规制体育赞助市场的隐性营销行为。  相似文献   

Skills development,employment and sustained growth in Ghana: Sustainability challenges     

Robert Palmer 《International Journal of Educational Development》2009

Against a backdrop of some two decades of sustained economic growth in Ghana, this paper argues that there are a series of sustainability challenges related to technical and vocational skills development (TVSD) that need to be addressed. This paper analyses several sustainability dimensions of TVSD related to: promoting the sustainability of education-for-all achievements through expanding post-basic education and TVSD; identifying sustainable financing mechanisms for an expansion of TVSD; promoting and sustaining equitable access; ensuring that expansion in quantity does not lead to a compromise on the achievement and sustainability of quality and relevance issues; promoting the sustainability of TVSD expansion by widening opportunities for lifelong learning; creating an enabling environment for skills utilization through sustainable employment growth.  相似文献   

生源市场的地域性特点与教育广告媒体的选择     

刘青秀 《四川师范学院学报》2009,(5):96-99

激烈的教育竞争强化了教育广告的功用。教育市场具有地域性。广告媒体具有其空间特点。教育广告媒体必须做到媒体的空间性和教育市场地域性的统一。不同层次的教育市场具有不同的地域特点,不同的地域特点决定了不同层次教育广告其优选媒体是不同的。在确定教育广告媒体选择的过程中,教育服务和广告受众的特点也发挥着不可忽视的作用。  相似文献   

基于概念格的数字图书馆用户市场细分* ——数字图书馆用户的概念聚类分析   总被引：1，自引：0，他引：1  

滕广青  毕强 《现代图书情报技术》2010,26(2):7-11

以概念格理论为基础,借助营销学中市场细分的变量,通过概念聚类,用形式概念分析的方法对数字图书馆用户进行市场细分。对在数字图书馆用户细分中突破传统统计口径、建立可伸缩的细分机制进行探索。  相似文献   

Teaching Customer Experience Quality and its Significance in Retail Management: A Role Playing Game using Chinese Puzzle ‘Tangram’          下载免费PDF全文

Rik Paul  Abhilash Ponnam 《Decision Sciences Journal of Innovative Education》2018,16(2):126-139

Services are intangible in nature. For a marketing educator, it is difficult to illustrate to students the means of creating favorable customer experiences through standard lectures or case studies in a services context, considering this intangibility property. This paper describes a simple role playing game that uses the Chinese puzzle ‘Tangram’ to help students comprehend how customer experiences are shaped within and beyond a service setting. In the game, the class gets divided into two groups, individual customers and furniture retailer teams. The two groups interact with each other in buying and selling modular furniture. At the end of the game, customers share qualitative and quantitative feedback on their retailer experience, and the retailer team which obtains a high score on profitability as well as customer experience quality is declared as the winner. The debriefing session that follows the game lets students share their experiences and key learnings. The game provides the students with a scope to learn and explore the importance of customer experience quality without direct supervision from the instructor. This game requires minimal physical infrastructure. The materials required to conduct this game are easily available in departmental stores, and the monetary cost involved in deploying this game is nominal.  相似文献   

基于两阶段DEA的科技型中小企业融资效率研究     

宋光辉  李洪发  许林 《科技管理研究》2017,(1)

本文首先运用两阶段DEA（数据包络分析）方法对深圳中小板以及创业板上市的科技型中小企业的融资效率进行测算评价,结果发现：医药生物制品行业的总体融资效率,科研投入效率以及科研成果效率都要高于信息技术以及电子行业,但在科研阶段的投入有相当的冗余,资源还没有达到优化配置;接着对该结论的原因进行了探讨;最后,在此基础上,提出了提高我国科技型中小企业融资效率的几点对策建议。  相似文献   

科技研发投入、科技专利产出与经济增长--基于江苏面板数据的分析     

詹祥  周绿林  孙晓阳 《科技管理研究》2017,(15)

提出科技研发投入、专利产出效率和经济增长实力之间关系的理论模型,通过构建江苏省2001—2014年面板向量自回归(PVAR)模型进行实证检验。研究结果表明:科技研发投入与专利产出效率之间、经济增长实力与专利产出效率之间虽存在相互作用,但其作用呈现非对称性,三者之间还未形成一个良性互动循环。  相似文献   

内部控制对R&D投入与企业绩效关系的调节效应研究—基于深交所高新技术企业的检验数据     

王亚萍 《科技管理研究》2017,(22)

本文以2012-2015年在深交所上市的463家高新技术企业作为研究样本,基于面板数据,实证分析了内部控制对R&D投入与企业绩效关系的调节效应。研究结果表明：当期和滞后一期R&D投入对企业绩效具有显著的负向影响;滞后两期的R&D投入对企业绩效具有显著的正向影响;内部控制对企业绩效的提高有显著的促进作用;内部控制对当期和滞后期R&D投入与企业绩效关系具有负向调节作用。  相似文献   

激励企业技术创新的税收政策研究     

廖家勤  毛忠滢 《科技管理研究》2017,(16)

近年来我国税收政策在激励企业技术创新方面发挥了重要作用,但仍存一些不足之处。完善企业技术创新税收激励机制的思路为:重新定位税收优惠政策目标,加大间接优惠比例,税收优惠政策向中小企业倾斜,加大对创新人力资本的优惠力度以及增强政策执行效果。  相似文献   

Competition among vortex firms: Marketing,R&D or pricing strategy     

Arbia Chatmi  Karim Elasri 《The Journal of High Technology Management Research》2017,28(1):29-46

The mathematical model determines how firms can leverage their advantages to increase their market share. Represented as vortex, firms increase their market scope using: marketing expenses strategy, R&D expenditure strategy or price reduction strategy. For an overpriced good, the R&D strategy is required if sector marketing velocity growth is low otherwise the pricing strategy is suited. Conversely, for an underpriced good, the R&D strategy is used when sector marketing velocity growth is high, but when it is low, the pricing strategy is followed. Distance between firms, competitor marketing velocity and related services share contribute or limit these strategies.  相似文献